If you have already hired an email marketing company or if you are in the market for a company, you can quickly identify if you are working with a top professional group. This is not just as simple as taking a quick look at samples of email newsletters and campaigns; you want a company that is a proven asset to your business.
The signs of a top email marketing company are the same regardless of the type of business that you have. This is because it is really about marketing and having greater access to your customers, something that is at the heart of every business regardless of the product or service you are selling.
Extensive Client Base
A top email marketing company is going to have an extensive list of clients that contains names that you recognize. If you don’t recognize any names you may want to keep looking. The top companies that provide email marketing have typically worked with Fortune 500 companies, international companies and national organizations and companies.
When larger, recognized companies choose to use a third party for their email campaigns you know that the company is top quality.
Easy to Use and Customize Forms and Emails
Browse around and look at the samples and templates that the company offers to help you to keep information on your clients, set up your newsletter and provide attractive, eye-catching emails that are sure to be read.
The top email marketing company forms and email template will be very easy to use, typically drag and drop types of customization options, which will have you designing your emails and newsletters in no time at all.
Reports for Tracking
To know just what the email marketing company is providing for your business, look for a top company that allows you to track various aspects of your marketing campaign. You may want to track how many times a link is clicked in your email or how many replies are made to your newsletter. Companies can capture the information in the reply to help you to generate new, relevant content. Top companies also remove all auto-generated replies so you are only dealing with actual human responses.
There are a range of other reports and tracking options offered by a top email marketing company. As you work with the company you may find that you need to use several tracking and reporting options, allowing you to have a comprehensive understanding of your customer base.