If you are using an older email marketing software program for your small, medium or large sized business and aren’t seeing any benefits or increases in web traffic and sales then maybe you need to consider a new software program.
Some of the older programs and email marketing software options were great for their time, but today’s consumers are more savvy, more aware of what is new and what is outdated, and they may be judging your company, your products and your services by the quality and appearance of your newsletters, flyers, and even your branding efforts.
Relevant Options in Templates and Images with Email Marketing Software
Simply the style of your old templates and marketing software may be a dead giveaway to your customers that your business isn’t keeping up with the times. If your newsletters still look like newspapers advertisements rather than image rich, content driven relevant emails you will be limited the number of new customers that come to your site.
Working with ISPs
If your current email marketing program has had difficulties in being marketed as junk or spam in the past your emails may simply not be getting through to your customers. By choosing an email software company that has a good relationship with the major ISPs and even the local providers you can avoid this issue completely.
EnFlyer offers email marketing software for business that has outstanding delivery rates. This service also includes removing anyone that unsubscribes from your email delivery automatically, resulting in much less risk of being marked as juke or spam.
Automate your System
Yet another terrific feature that EnFlyer offers is the option to fully automate your email deliver. This means that once you enter specific information into the listing, such as birthdays or interest in specific products or services, the system will send the template on file automatically, providing targeted email marketing without needing to lift a finger.
Last, and certainly an important feature, is the ability to have technical support to answer questions and assist you in developing just the emails and marketing campaign tools that you need, which is a big plus from a do-it-yourself program with little if any support.
