Social media sites such as Twitter and Facebook are a great way to build your social circle, and for business owners, they’re a great way to engage with potential customers. While social media can help, it can also harm you if you’re not careful about what you say and how you say it. Below, you’ll learn how you can protect your business from social media liabilities.
* Don’t write falsehoods about your competitors. Social media is a casual mode of expression, and many feel that they can use the platform to make jokes about others with no repercussions. However, as a business owner, you need to realize that by publishing content online, you face the same responsibilities and risks that media companies face. If you write something false and damaging to someone’s reputation, you can face a libel suit.
* Don’t disclose sensitive information. Even if you’re not thinking of it, you can inadvertently leak information that a customer or an employer wanted to keep secret–and you could be setting yourself up for a lawsuit.
* Don’t infringe on a competitor’s trademark or copyright. In your social media usage, you should refrain from using trademarked images, copyrighted material and other companies’ logos (except in “fair use” cases). When mentioning another brand, make it clear that you are not affiliated with the company, and that you’re not taking credit for their images or products.
* Don’t spread rumors that could create a safety risk. Any liability applicable in speech or printed media also applies to social media usage, so think about your statement’s potential impact before you post that status update.
Protecting Yourself from Liability
If you work in an industry that requires you to comment frequently on blogs and on social media sites, it may be worthwhile to buy media peril insurance coverage. This type of business insurance in Greensburg covers settlement and defense fees for policyholders accused of defamation, libel, slander, privacy violation, piracy, copyright infringement and a lot more.
Coverage can cost up to $2000 per year depending on an analysis of your company’s risk level. If you allow your Business Insurance in Greensburg, PA to lapse, your legal fees won’t be covered, even if the writing was done while you had coverage. Above all, use common sense–if you wouldn’t say it out loud, don’t post it on social media sites.
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