Harley Davidson dealers in Westmoreland County have the advantage of appealing to a broad range of demographics in the population. That advantage continues to grow. Historically, these bikes were known as big, powerful machines that were primarily purchased by middle-aged men. Younger men couldn’t afford the pricey equipment and women generally tended to choose smaller, more manageable bikes. Harley’s management recognized these issues and encouraged their engineers to design motorcycles that would be more accessible to other segments of the population.
By 2010, the average age of a Harley owner had gradually moved over age 50, but the company’s efforts have reversed that trend to a certain extent. The manufacturer still wants its middle-aged and senior citizen customers, but it realized the importance of broadening the customer base to younger adults. In fact, the company regained its place at the top as a market leader in the young adult demographic and has held it for several years.
Brand new Harley motorcycles still can be out of budgetary reach for younger adults who haven’t yet come close to a peak income level. Demand is always high, and the company sometimes has trouble keeping up with it. The manufacturer needed to provide new options for its higher-income customers so they would trade in their old bikes, creating a bigger used motorcycle market. Harley Davidson Dealers in Westmoreland County make sure to keep a good supply of used models on hand so people with some budget limitations can find options in their ballpark. If they love the bike, they can hold onto the dream of having their ideal new model one day in the future while still being able to own an authentic Harley now.
The company also responded to the increasing popularity of motorcycles among the female part of the population by offering smaller, lighter bikes. Those motorcycles don’t compromise on the essential “cool” factor associated with Harleys, but they are easier for women to manage.
People of all ages and genders can shop for new and used motorcycles at a store such as Z&M Harley Davidson. Contact us and find out more about this organization.
