It usually does not take a business very long to figure out that they need to take advantage of the recall power promotional items have. Where many do struggle, however is knowing how to use these promotional products to promote and advertise the products and services of their business. It can be a bit of challenge at times to understand how these custom promotional products are seen and used by the customers who receive them. This plays a large role in choosing your items because you need to know how likely it is the customer will keep and use the item. This is why popular items like customized logo pens and paper pads and stress balls will always be around because they have a proven track record of success. So how exactly do customers use the promotional items businesses giveaway?
The Facts About Promotional Product Retention
PPAI Research has done extensive study into this and what they discovered helps shed some light and offers insight into how customers see and react to the promotional items they receive from businesses:
• 69% keep the item and use it if there is a need for it and it serves a purpose for them
• 36% pass the product on to a friend or family member who can use it
• 35% generally hold onto the promotional items from a business they like or are already dealing with
• 27% tend to keep the product if they like the message it carries or find the item fun and interesting
• 20% generally throw away the items that they have no real valuable use for
• 17% forget what promotional products they receive or how many they got or what happened to them
• 16% of people say the promo items can help sway their decision to do business with someone
• 9% forget the advertiser/product advertised after 6 months have passed
Successful Promotional Items
Whether you are looking for a tried and true promotional item like customized logo pens or calendars or if you want something a little more creative and unique and customized for your business, your options are almost endless. Make the most of what you have to work with and unleash the power of promo giveaways today!
Call dkspecialties or check them out online to see the amazing selection of customizable promotional items that they offer-from customized logo pens to amazing giveaways- it is all here for you!
