IBM mainframe computers continue to be a vital part of the daily operations of corporations and government. From bulk data processing to resource planning to critical applications, mainframe computers are the backbone of business. Yet, IBM mainframe solutions have long been demanded in a world where mail-driven marketing continues to grow. As bulk mailing lists continue to be used as a primary source of new and repeat business, mail delivery failures continue to cost time and money for companies worldwide. Service providers have heard these demands and have stepped up to the plate in finding solutions. Software programs designed for IBM mainframe computers are able to quickly and cost effectively verify addresses, eliminate duplicate addresses, and standardize mailing lists. These programs are changing the way that IBM mainframe users market their business – saving time and money and making the process more efficient.
Address Verification Solutions
Tailor-made software can help your company to quickly and efficiently validate addresses in your mailing lists by verifying them through USPS. The USPS Address Management System maintains addresses that have been standardized and certified. By using software to standardize your own addresses, you can prevent returned mail, thus saving the time it would take to process the returns and fix errors. You also save postage and production costs. Be sure to use a USPS certified program to ensure that your addresses are directly matched to those maintained by USPS.
Change of Address Solutions
This software also effectively handles change of address issues. Companies often don’t realize that they continue to send their resources to people that have moved, and they may lose the customer if the new address isn’t updated in the system. IBM mainframe software automatically pulls information from the USPS database of address changes that have occurred in the previous 18 months. Some software programs can even pull from the 48 month USPS database to more effectively monitor address changes.
Duplicate Elimination Solutions
Another exciting feature is the ability to eliminate duplicate addresses. Rather than simply identifying exact matches in the system, the software uses “logic” to analyze abbreviations and extra words in the address such as an apartment number that may show on one address but not the duplicate. This enables the program to more effectively identify, combine, and delete duplicate addresses. The most complete, standardized form of the address will be maintained, although the user is able to set parameters as desired.
In the world of mail and data processing, IBM mainframe solutions are more readily available at affordable rates. Be sure to look for a service provider that can offer technical support and has had successful results.
Anchor Computer Software offers cutting edge IBM mainframe solutions.
