The world of ecommerce has grown – and it’s grown substantially. When the Internet first began hitting the mainstream less than two decades ago, the thought that ordering goods and services online would become a viable way to do business seemed far-fetched. That opinion changed very, very rapidly – worldwide business to customer ecommerce sales hit over $1.2 trillion as far back as 2013 as per Statista, and the numbers have only been growing.
If being better than your competitors is something you’re interested in, you’ll want to incorporate this important web design trend in your website.
Hidden Menus
These aren’t menus that are entirely hidden, to the point of being unfindable – instead, they’re a more dynamic and responsive evolution of the already wildly successful hamburger menu.
A simple hidden menu, however, offers a heavy-duty versatility, and what amounts to light-weight minimalism. When implemented by an ecommerce web design expert like Design of Web, you’ll get the best of both worlds.
Story Telling
Another design trend that is taking the world by storm for online ecommerce platforms – especially lifestyle retailers, such as watchmakers, clothing stores and designer brands – is storytelling, specifically from the heart of the manufacturers or product/service creators, giving anecdotes of positivity and perseverance relating to their offer.
Take a software company that sells its products online. Storytelling ecommerce web design can make the products much more appealing by showing the human side to the development behind a product, a perfect way to advertise.
Take these two trends – a mechanical trend that makes navigation simple, and design beautiful, and a marketing trend that will improve the associations your customers will make with your product, and most likely massively increase your leads – and you will get ahead of the competition.
